Building a Blogging Habit

I just checked my blog post volume since the start of this year (2020).

The stats look like this:

  • April – 19 posts this month (including this one)
  • March – 3 posts
  • Feb – 1 post
  • Jan – 2 post

Before that, the prior few years were very sporadic. I was unable to build a regular habit of writing and posting. I could start, but never could get into a regular routine. Perhaps I had a good excuse of limited spare time as was in survival model (still in it?!) with 2 young babies (now aged 3 and 4).

It is no coincidence that the above productivity coincides with the COVID-19 lockdown. My blogging strategy during it has been simple: post once a day on topics I am thinking about or interested in.

Here is some insight into how I am going about it:

  • I don’t have a regular routine to achieve this. Sometimes it is late at night before bedtime, other times it is whilst the 4yo is doing a school activity which doesn’t need supervision;
  • I build constantly add to an ‘ideas pipeline’ in WordPress by writing the title and if needed, add a few thoughts in the description box or link to an article, webinar etc. Right now I have a pipeline of 20 posts;
  • Each morning I’ll quickly scan the draft ideas list and whichever one grabs me I’ll aim to get it done right then, or during the day whenever I can. I know that this lack of structure will not sustainable for me over time, but given lockdown, home-schooling and everything else it is the only tactic – albeit a very loose one – which has worked to date;
  • The time to write each post is different but I’ll aim to not spend more than 30min on average. Some are more detailed – for example, Top 9 Strategic Planning tools – which may require more than 1 hour;

Having done this now consistently for over a month, it helps me to re-engage with something I have always loved: writing. Over the past decade, as a start-up founder and management consultant, I have spent 99% of my time in powerpoint and excel i.e. story-telling via diagrams, and analysis.

Hopefully I can continue the momentum and produce similar output for next month (and thereafter). We’ll see.

%d bloggers like this: